When I started Murano, my vision was simple but ambitious: build timeless spaces that blend design, hospitality, residential and lifestyle projects throughout Mexico over the past three decades. I’m proud of what we’ve accomplished and if I dare say so myself, I think we’ve been incredibly successful at it.

But time moves on and things change. As I look at the future, I realize that the next generation of value creation won’t just happen in bricks and mortar. It will include the digital world and the intersection of technological innovation and financial sovereignty. That’s why we’re making a strategic shift.

Murano will remain true to its real estate and development roots, but in mode that’s better suited for today’s environment. Specifically, our next chapter includes a digital initiatives built around Bitcoin. I believe Bitcoin represents more than just an asset. It’s a new financial operating system that aligns with Murano’s culture of independence, durability, and innovation.

We are incredibly excited about enhancing our core-strategy with this complementary Bitcoin treasury initiative.
We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk.

This is about generational stewardship and building a business that can excel in a rapidly evolving world.

Murano was born from vision and thoughtful risk-taking. This next step is no different.